Making the Latin Grammys 2011 festivities accessible to locals in Las Vegas, fans were invited to the "Heineken House of Music", an audio and visual multi-sensory Latin music experience that connected technology with music and featured live performances by some of today's most promising talent.
Heineken's roster; Mezclasonic DJs, including DJ Willie, D'marquesina, Nacotheque and Camilo Lara of the Mexican Institute of Sound. Additional performances include Latin GRAMMY nominees Mr. Pauer, La Santa Cecilia, Juan Magan and singer Gustavo Galindo. The Heineken House of Music Nov. 8-10 at the Mandalay Bay Hotel and Casino.
In addition, an exclusive Heineken flash mob promo video was shot live inside Mandalay Bay lobby:
GUANABEE MIXER - NYC
I coordinated a special media mixer event for the Latin gossip site Guanabee.com. DJ’s spun obscure Latin pop as partygoers sampled “Guanabee Dinamitas”, a tequila cocktail Jose Cuervo Tradicional designed just for us.
The guest list included the likes of Gawker’s Nick Denton and PR guru Kelly Cutrone mixing it up with Guanabee readers and “it” kids from across the media universe, and The Fire And Reason, all munching on pulled pork quesadillas.
Sponsors: Jose Cuervo Tradicional®, Likem3 Bags, Spruce Flowers.
Oktoberfest 2010 was held at Governor's Island with an afternoon of tasting some of the finest beers and chowing down on some delicious food.
An all ages event, MeanRed also created a Root Beer Garden for kids with face painting, coloring, circus acts and mini chairs and tables!
Food Vendors included; Hallo Berlin serving traditional German fare, Five Spice serving Crispy chicken bites, and the best pretzels in NY from Sigmund Pretzel Shop.
check out the video from Oktoberfest 2009:
GREENPOINT OKTOBERFEST from TONE on Vimeo.
HARLEY DAVIDSON OF NYC UNVEILING PARTY
Harley Davidson of NYC built a new line of motorcycles designed for the younger generation driving the city streets of today. Sleeker, endlessly customizable, and more affordable! An unveiling party was put together at Santos Party House to unveil the new bikes in all their glory.
Hosted by Master of Ceremony Andrew W. K., guest DJ Josh Madden (brother of Good Charlotte), and local rocker Samuel Valentine. Complimentary refreshments provided by 44 North Vodka, Pabst Blue Ribbon, Mercy.
More Event Photos Here
THE YEAR OF THE DEAD: 2013 LINGERIE EDITION CALENDAR RELEASE PARTY
The Year of the Dead™: 2013 Lingerie Edition calendar release party featured a Meat & Eat signing and after-party at Webster Underground in Hartford, CT. Fans got to meet the gorgeous girls who grace the gory pages of the zombie-themed calendar, live punk rock bands, and rock n' roll DJs.
Lady fans could enter in the "Miss Undead America" Pageant to win a spot in the 2014 Year of the Dead calendar and win putrid prizes for Zombie Trivia sponsored by Undead Warehouse, Black Diamond Body Piercing, noRA Cupcake Company, Doomsday Fair, and Beat City Beauties. Deadly delicious cupcakes were served from the noRA Cupcake Company’s food truck and a zombie pinup photo booth got everyone's blood flowing. In addition, a Zombie Caricature artist and zombie face painting was offered free of charge during the event. The Year of the Dead: 2013 Lingerie Edition, rot never looked so hot! Event Pictures Here
ABOUT THE YEAR OF THE DEAD
A 12 month zombie-themed calendar featuring the hottest girls to ever crawl from the grave; The Year of the Dead™ brings new meaning to the term "dead sexy". Founded in 2011 by a team of terribly twisted minds from Connecticut; Rocky Calsetta, Shane Rausch, Josh Esan, and Nichelle Hosey created a zombie pinup calendar that Fangoria magazine says is "certainly not your average poolside cheesecake photo production." Using traditional special effects techniques, each month features the most gorgeously grotesque girls you could shake a brain stem at. The 2012 Swimsuit Edition created quite a stir, making international news in Bizarre, Fangoria, and Fox News and the 2013 Lingerie Edition debuts this fall with twice the bloody beauties and will feature 2011 B-Movie Celebration Fangoria Scream Queen of the Year, Melanie Contreras as the calendar cover girl. The Year of the Dead™ publishes a calendar that breaks the stereotype that dead things can't be sexy and will give your boss second thoughts about coming into your cubicle.
HAIR METAL SALON GRAND OPENING HOSTED BY MTV'S SIFL & OLLY
PBR and the folks at Hair Metal Salon celebrated the grand open of the new Greenpoint, Brooklyn location.
DJs spun hair metal and punk/rock tunes while people decorated Sock Puppets from PBR tube socks. Free feather extensions, haircuts, and BBQ were also part of the afternoon festivities.
More photos HERE
PARKED FOOD TRUCK FESTIVAL
MeanRed Productions coordinated the 2nd year PARKED at Colonel's Row on Governors Island with some of the city's best food carts and trucks in tow; Gourmet-food slinging, specially-crafted-beer selling food trucks.
Participants included Red Hook Lobster Pound, Van Leeuwen Artisan Ice Cream, Hermelinda Mexicana, Kelvin Natural Slush Co., Rickshaw Dumpling and organic vegan meals from The Cinnamon Snail, to name a few.
Over 20,000 in attendance!
See more photo here: http://feistyfoodie.com
REMEZCLA MUSICA LAUNCH PARTY
Remezcla.com is in the know for the newest, freshest, and most exciting Latin music out there, which is why they launched Remezcla Musica, a site dedicated to música and all its musings.
So to commemorate the launch I assisted in coordinating a Remezcla Musica event at Broadway East. Awesome live performances by Niña Dioz, Maluca, Zuzuka Poderosa and Sunsplash, as well as a slew of guest DJs Orión, Comrade, D’Marquesina and Ethos.
See more photo here: http://music.remezcla.com
|Li Saumet (Bomba Estereo) & Nina Dioz|
See more photo here: http://music.remezcla.com
BAEBLEMUSIC / BUST SXSW SHOWCASE - AUSTIN, TX
I produced an exclusive SXSW showcase for Baeblemusic and BUST magazine w/ live performances by The Films, Prototypes, the oohlas, and dios (malos).
CMJ / ADULT SWIM OPERATION HOT DOG - NYC
[Adult Swim] wanted to promote their brand in a unique non-discrete way during CMJ 2005 (the largest college music conference in NY). I was responsible for the coordination, execution, and managing for this special promotions project.
[Adult Swim] hired Cornerstone to come up with a non-traditional marketing strategy to promote the brand. I was given responsibility to oversee the project I call, Operation Hot Dog.
PRIVATE DONNAS SHOWCASE - NYC
To celebrate The Donnas new album, Gold Medal, I coordinated a special show and after- party at the LES venue, Rothko. The Donnas performed live, and later that night the after-party was held in the downstairs lounge. Only industry VIPs were invited, so the event had to be a memorable and impressive one.
A small budget proved not to be a challenge in finding creative resources. The Gold Medal album on vinyl came with a limited edition blacklight poster inside and the cover artwork was reminiscent of the '70s. This brought on the idea of a retro-hippie theme for the special occasion. The artist, Not Keren (Blood is the New Black clothing), created blacklight sensitive paintings, neon glow bracelets were given to each entrant (instead of colored wristbands), and a large image of The Donnas poster was used. The live show was great, and everyone enjoyed the party downstairs where blacklights illuminated the artwork on the wall. The neon glow bracelets were a fun way to intertwine The Donnas new album and also a great conversation starter.
Sailor Jerry Rum and Red Stripe beer sponsored the all night open bar and free Sailor Jerry tank tops were given away. Popular DJs Tommy Sunshine, Junior Sanchez, and Justine D spun at the after-party. Big and small celebrities came to enjoy the festivities including members of The Darkness, Wolf Mother, and Josh Madden (Made Clothing).
Months after this event people still remembered the show, especially all of the small details involved from the blacklight paintings, to the fun glowing bracelets.